The way the world is communicating is rapidly changing and you have to make a choice.

Do you opt-out and leave it to the youngsters
or opt-in and learn how to communicate in a new way?

If you want your business still operating in 5 years time then the answer is you must opt-in

I am a late adopter. When a new idea shows itself I tend to wait until has been valiidated. I am now certain that social networking is now established and will effect the way we all communicate and promote into the future.

Maybe you need some proof? Have a look at this video. You can watch it full screen by clicking the button to the left of the speaker icon.

I can fight it but I will lose. So I joined Twitter and had the following tweet from a friend "95% crap 5% gold. The trick is to locate the 5%"